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1-3-1 Principle
A Charley + Company Solution
Slogan
3 Key Benefits
Mission
Diamond Distinction.℠
Cornerstone℠
INTELLECTUAL PROPERTY
Thirty days into his assignment with a Fortune 100 company, our founder had his moment.
Sitting in his orientation, exclusive to new creatives, the Vice President of Brand Creative asked the room one question: "What's stopping us from being remembered as among the Apple's of the world?"
Silence.
But that question was the start of something. What began as rhetorical curiosity turned into an act of discovery, a series of research, to find out why one company can earn the right to stay top of mind, while others fade away.
And like that, Cornerstone℠ was born.
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