Principles before everything.
INCUBATOR AND ADVISORY
Principles before everything.
WHAT WE DO
Brand marketing
transformation & strategy consulting.
The technological development of the last decade has brought significant challenges to the way consumers and companies connect. The need for organizations to adapt to these changes, and evolve their brand marketing, processes and thought patterns requires commitment, but offers great opportunity.
Startups and mid-level enterprises in particular can use these changes to get ahead of their big corporate counterparts, develop a more sustainable marketing infrastructure that grows awareness of products and services and therefore strengthen their competitiveness.
At Charley + Company, we support companies in recognizing their brand marketing potential and turning it into measurable and sustainable business success.
Our services
Workshops
Consulting
To achieve sustainable results, we work closely with our clients to combine their expertise with our experience in facilitation and methodology.
We provide targeted support for our clients' projects. Be it as a sparring partner or direct collaboration: Together, we develop real-world solutions that work.
Principle-led strategies vs. creative intuition
Picture this common scenario: A new product marketing campaign is focused on the new possibilities and innovations without taking into account the mental associations already present in the mind of the prospect. This means that the brand marketing process is guided by technological trends and the creative intuition of the marketers pushing the levers. The consumer and their limited mental availability become less and less likely to recognize the brand or product. The shock of life follows when sales take a dip 6 months into the future, or even worse, after a competitor capitalizes on the mistake, taking a bite out of your marketshare.
Do you have a similar problem?
Chat with Charley + Company.